Rebranding

Repair U Cellphone Repair Shop

For my Account Planning capstone course, my team and I were challenged to come up with a campaign strategy to help rebrand the local, Temple student run cellphone repair business, Repair U. This semester long project required us to use our skills and learning from previous advertising courses to conduct research and craft together a creative brief with our strategic recommendations and brand positioning. In a fast paced two months, our team conducted five research methodologies, developed a unique brand positioning, and pitched our findings to the creative team and the client.

Check out our pitch deck below!

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